When PEDESTRIAN.TV and The House of Angostura threw their weekend-long festival to self-care and sex-positivity back in March 2019, they didn’t just want people to show up — they wanted people to share it.
Enter: custom yellow cups that low-key became the most Instagrammed thing at the whole event.
The Brief Was Simple (But Not Really)
Pedestrian.TV isn’t your average publisher. With brand partnerships spanning McDonald’s, CommBank, and Suncorp, they know how to activate. For their Selfish Weekend event at La Porte Space in Rosebery, they needed something tactile. Something that would sit in people’s hands all weekend and make them want to post about it.
The event had panels with Flex Mami, Steph Claire Smith, Lauren Henshaw, Kath Ebbs and Amanda Bardas, pop-up markets, and sponsor activations. But festivals are festivals — people are gonna hold drinks, not brochures.
So we got them yellow cups. Not just any yellow cups though.
Five Batches, Five Vibes
We sourced and printed five unique batches of custom paper cups, each brandished with a different quote that aligned with the self-care, sex-positive theme of the weekend. Think empowering, shareable, screenshot-worthy text.
The brief was yellow — to match their event branding. So we sourced yellow cups (not easy, by the way) and printed bold typography that looked clean both IRL and on the ‘gram.
The Result? Organic UGC
Check the Instagram embeds from the event. Attendees didn’t just hold the cups — they posted them. The cups became props, conversation starters, background elements in selfies.
When you give people something aesthetically aligned with the vibe, they’ll do the marketing for you. That’s the beauty of tactile branding.
Why It Worked
1. It matched the event palette perfectly
Yellow wasn’t a compromise. It was the brand colour. We made sure the cups felt like part of the experience, not an afterthought.
2. Five different designs = collectibility
When there are five versions, people want to see them all. They compare. They trade. They post which one they got.
3. The quotes did the heavy lifting
Empowering, on-brand, shareable. The kind of thing that looks good in a close-up shot on Instagram Stories.
4. We handled sourcing and printing
We didn’t just slap a logo on generic stock. We found the right cups, matched the colour, designed around the vibe, and delivered on time.
The Takeaway
If you’re throwing an event and you’re not thinking about what people are gonna be holding in their hands for 6+ hours, you’re missing out on free marketing.
Custom cups aren’t just cups. They’re mini billboards. They’re photo props. They’re shareable content that people want to post.
And when done right? They make your event look like it was always meant to be Instagrammed.
Check them out below.
Photos via Pedestrian.TV Instagram
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Contact Us
For More Info
After custom REDDS cups for native yet engaging brand placement at your event?
Your brand is in good hands. Contact our team for more information on REDDS’ printing services for bespoke branding on our products.
Phone: +61 2 9669 6312
Email: print@reddscups.com.au
Interested in our product sourcing services for a custom supply?
REDDS’ sourcing arm is experienced, service driven and price competitive. We can look into any job of any size for you. Chat to one of our team for more information.
Phone: +61 2 9669 6312
Email: info@reddscups.com.au