REDDS Riders are our brand ambassadors and who we have our eyes on to represent youth culture. They have a distinct take and specific kind of influence on music, fashion, art, and design.


We got to know some of our favourite Australian fashion designers. Hailing from all over the country, these young bloods aren’t afraid to create apparel that’s a little outside the box.


Find out who they are, what their brand is, when is their next collection drop, and what’s in their red cup. Let’s ride.



Millie Ng



Millie is based in Melbourne and is ½ of Australian streetwear label Purgatory. She studies Performance and Graphic Design at The University of Melbourne, has worked in the independent film industry, and currently does freelance digital design for start-up businesses. On the side, she also enjoys shopping second-hand, sushi trains and walking her cat.


Purgatory aims to bridge the gap between high fashion, affordability and sustainability. Founded in 2017, the label has collaborated with creatives all over in the Australian streetwear scene, and has been featured in GQ Australia, Vanity Fair and Wired Magazine.


This November, Purgatory is doing their first restock of its Original Trefoil Logo
T Shirt, their signature design that has been sold out worldwide since its first
release. Keep your eyes peeled in 2020 for more drops, including bags, jewellery and custom pieces.



View this post on Instagram


Shot by my bunny for ????????? ? JULY 30, 8PM @harrywallac.e

A post shared by millie ☆彡 ★彡 ☆彡 (@videodoll) on


What’s in Millie’s red cup?

“I like gin & tonics and vodka cranberries. To be honest, I just buy whatever is on sale!”


Harry Wallace



Harry is obsessed with all things fashion, and everything salt and vinegar flavoured. The other half of Purgatory, he is currently studying a Bachelor of Fashion Design Honours at RMIT University. His biggest goal in life is to become the next Walt Disney with the body of Arnold Schwarzenegger.


ICYMI, we linked up with Harry and Millie for the KAWS: Companionship In The Age of Loneliness exhibition in Melbourne. Celebrating one of the biggest contemporary artists of our generation, the exhibition showcases over 100 of his works, including a 22 foot bronze statue. Get a glimpse of the exhibition through Harry and Millie’s eyes here.


View this post on Instagram


Thank y’all for the love on the “Welcome to @purgat_ry Collection”?~~(who’s your fav toy story character)

A post shared by Harry Wallace ? (@harrywallac.e) on


What’s in Harry’s red cup?

“Irish beer.”


Edward Maradona



Ed is the founder of Cabinet Noir, a concept store based in Perth. Stocking brands such as Kenzo, Comme des Garçons, Helmut Lang, Alexander Wang, Stone Island and more, Cabinet Noir has established itself as Australia’s prime destination for exclusive products and brands.


He’s currently working on a new lifestyle brand, Never Drinking Again, which pays homage to Australian drinking culture. On his days off he likes to indulge himself with a few glasses of Tequila Sunrise.



View this post on Instagram


Ed in the Cabinet Noir X51 tee and the Kid Super tuxedo pants. Available in store and online.

A post shared by CABINET NOIR (@cabinetnoir) on


What’s in Edward’s red cup?

“Patron Citrus is my go to.”


Antoinette Raphael



Antoinette is a fashion designer from Perth, known for being the creative mastermind behind RAW WAR. She studied a Bachelor of Arts in Fashion Design at Curtin University to pursue her passions in fashion, styling, illustrating and sewing.


RAW WAR was founded in 2016, and is based on Antoinette’s personal style. The brand is known for its oversized silhouettes in bold prints and saturated colours. RAW WAR has been featured in British Vogue, and its collections have been showcased in London Fashion Week 2018 and Milan Fashion Week 2019. Keep up with us as we anticipate their F/W 2020 collection…



What’s in Antoinette’s red cup?

“Midori and lemonade, but most times just Coca-Cola.”



Follow #REDDSrider on Instagram to see who else we ride with. Get in touch here if you’re interested in joining the REDDS team as a brand ambassador.