How Stoli Vodka Turned Up to Every Party With the Same Cup (And Why That Was the Point)

REDDS @ Events, REDDS x Liquor | Custom REDDS, Liquor, Red 425ml | February 25, 2026Share

When you’re one of the world’s most recognised vodka brands, showing up to an event isn’t enough — you need to own the room.

Stoli Vodka Australia didn’t just sponsor a single night. They ran a national rollout of custom printed REDDS cups across some of the country’s most influential events — from Social Diary PR parties to the Time Out Sydney Bar Awards and Inthemix’s House Party series. Same sleek branding. Different city. Different crowd. Same red cup in everyone’s hands.

The Strategy: Consistency Over Everything Most brands treat event cups as an afterthought. Stoli treated them as a brand asset. By using the same custom printed Red 425ml cups across multiple events nationally, they created a visual throughline — attendees at Time Out Bar Awards were holding the same Stoli-branded cup as people at an Inthemix House Party in another city.

That’s not just branding. That’s a system. Why It Worked When your cup shows up across PR parties, awards nights, and club events — people start to notice. Stoli’s branding wasn’t on a banner behind the DJ. It was in the hand of every guest, for hours at a time. No banner blindness. No missed impressions. And because these events attracted media, influencers, and hospitality industry insiders, every event photo became an organic brand placement. Custom cups that work this hard aren’t an expense — they’re an investment.

Want custom cups for your brand’s next event series? Contact our team at print@reddscups.com.au or explore our printing services at reddscups.com.au/custom-printed-cups

Check them out:

Stoli 2 Stoli bar REDDS | STOLI CUSTOM RED CUP